The Application of Causality and Structural Correlation of Integrated Marketing Communication (IMC) at The Yogyakarta Cultural Festival (FKY). Prosiding Seminar Seni Media Rekam, [S. l.], v. 3, n. 1, p. 43–52, 2025. DOI: 10.24821/26z9v342. Disponível em: https://prosiding.isi.ac.id/index.php/ssmr/article/view/48.. Acesso em: 19 apr. 2026.