Art Reduplication [Kejamakan Seni]: The Side Effect of Information Society’ Lifestyle

Abstract

The 'information society' concept has created controversy. It was appears very impressive, affirming the emergence of a new type of society, where technological innovation is considered to have produced social change; shifting a new 'order' in society. A variety of terms emerge to generalizing the notion of 'information society' into post-industrial societies, postmodernism, to more specific: the age of information. The most important consequences of information technology revolution and its acceleration is how industrial societies conduct and develop a market; including the issue of art. This study aims to identify how rapid changes in the digital era impacted art into commodities, as well as the impact of corporate capitalism emerge glory as an art practice. Art sees speed of change as a consequence of new lifestyles, so that it is repeatedly carried out on the emergence of new forms of art-society, the new from the old ways. Using Descriptive Method with Literature Studies, this research identifies that trend of lifestyle in the information society puts artists, designers, creators under pressure of capital development. Art changes, art grows, art moves quickly but goes nowhere. Digital era opens a space where cultural diversity, identity and old habit  in the practice of art produced in many fluidity-ways. Global culture push practice of art towards the combination and/or mixing of various art elements of interconnectedness between cultures. Art becomes something banal; something reduplicates so easy; and become a nowadays-habit in practicing-art. As conclusion, speed of change put content more important than context. It becomes lifestyle of information society, which influence art being spectacle that  presented through virtual-digital media. This era no longer purifies the practice of art as an internalization process in a mysterious way. It produces representation of social reality, but nonetheless; because of its liquidness only represented art reduplication that indicates plural-banality which is represented cultural identity in a low context.